Wellness Tourism Summit

Wellness Tourism Summit 2026

Asia Pacific’s leading Wellness Tourism Summit was back in Byron Bay for 2026!

We were so excited to again bring together leaders in the wellness tourism space from around the globe, alongside operators and suppliers looking to grow their businesses or step into this industry.

Across the Summit, delegates connected with operators, investors, media and destination leaders, hear from global experts and explore partnerships shaping the future of wellness tourism.

The event achieved a 9/10 satisfaction score, with 100% of delegates saying they wanted the Summit to return!

Whether you work as an accommodation provider, spa, retreat, nature-based attraction, destination specialist, travel advisor, media professional, wellness supplier or practitioner, the Wellness Tourism Summit is an event designed for you.

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A Wellness Escape to Phuket!

Thanks to our proud partner Tourism Thailand, two lucky delegates won a two-night, three-day wellness escape for two at Andaman Cannacia Resort & Spa in Phuket, valued at $2,000 per holiday!

Each prize included:

  • 2 nights in a Deluxe Ocean View room

  • Daily breakfast for two

  • A 60-minute Thai massage for two

  • Health welcome drink on arrival

  • Afternoon tea for two

  • Late check-out (subject to availability)

What our delegates told us…

In 2026, 100% of delegates said they wanted the Wellness Tourism Summit to return, highlighting the value of the connections, insight and opportunities created across the event.

100%

Achieved Their Objectives

9/10

Delegate Satisfaction

100%

Speaker Satisfaction

★★★★★

  • “Wellness Connect was a real highlight for me. Genuine connections were made and it set up conversations for the entire Summit.”

  • “The speakers were incredible. My pen couldn’t write notes fast enough.”

  • “Every aspect was well thought out and delivered incredibly. I left inspired, motivated and rejuvenated.”

  • “This was the best business event I’ve attended in many years.”

  • “I honestly can’t pick one highlight — every speaker, every session and every activation was exceptional.”

  • "Was such a lovely insight to a booming industry. It provided the insight and motivation required to launch my offering into this industry. Thank you."

  • "Amazing, extremely well organised and well thought out event. Perfect location too!"

  • The energy in the room, willingness to collaborate, the people, the location. Loved all of it.

  • “It was a very welcoming environment with a genuinely uplifting energy.”

What was new in 2026…

  • We’ve extended networking opportunities across the program, including more time for Q&A with speakers and deeper conversations between sessions.

  • Our opening evening gathering now includes a nourishing selection of canapés and all beverages included, creating a relaxed setting to connect before the Conference begins.

  • Morning wellness experiences will now take place onsite throughout the grounds at Crystalbrook Byron, making them easier to access while offering a range of experiences to explore.

  • New pre and post Summit experiences allow delegates to extend their visit with a choice of curated wellness activities across Byron Bay, delivered in partnership with Well Traveller.

  • Based on delegate feedback, we’ve streamlined ticket options to make it easier to choose the experience that suits your needs.

Wellness for you.

Delegates had the opportunity to extend their Wellness Tourism Summit with our curated collection of exclusive wellness experiences.

Developed in partnership with local operators and Well Traveller, these add-ons offered an exploration of Byron Bay’s immersive wellness highlights.

Featured experiences.

Nervous System Reset with Horses.

Moorish Masterclass.

A mini morning retreat at Byron Yoga Centre.

Explore all wellness for you

Our valued partners.
Become a partner

FAQs.

  • It’s travel associated with enhancing, maintaining or kickstarting your own wellbeing (physical, mental, emotional). With uncertainty and stress in our daily lives, wellness tourism turns travel into an opportunity to maintain and improve our holistic health and make a positive impact on the destinations we visit.

  • Our events are designed specifically for wellness and tourism operators, travel distributors, media, wellness practitioners, suppliers, government and destinations to collaborate, learn and succeed in meeting the needs of this growing traveller segment.

  • You will learn about the latest consumer insights and trends, and gain practical tips for your business in catering to wellness travellers. Be inspired by our speakers who are world leaders in this industry. And importantly, you will have the opportunity to connect and create new business collaborations, leads and sales.

  • The Full Summit Experience (Thursday + Friday) includes:

    • Wellness Connect B2B networking on Thursday afternoon

    • Welcome to Wellness function on Thursday evening

    • Wake Up to Wellness morning program on Friday

    • Full day Conference on Friday

    • Morning and afternoon tea, plus lunch on Friday

    • Wellness Tourism Summit tote bag

    Summit Friday Only includes:

    • Full day Conference

    • Morning and afternoon tea, plus lunch

    • Wellness Tourism Summit tote bag

    Throughout the event, you may also see on stage giveaways and exclusive local wellness offers shared with delegates.

    Delegates may also choose to add WTS Extra for additional benefits (see below).

  • WTS Extra isn’t essential, but it’s perfect if you want to elevate your Summit experience. With WTS Extra, you’ll get digital copies of presentations, links to global research studies and experiences mentioned on stage, all speaker contact details, reserved seating, and early access to register for your preferred Wake Up to Wellness morning activity—ensuring you secure your top choice. If you love added convenience and exclusive perks, WTS Extra is definitely worth considering!

  • Wellness Connect is the Summit’s structured B2B networking session, taking place on Thursday 27 August.

    Designed for delegates attending the Full Summit Experience, Wellness Connect is an afternoon of pre-scheduled business meetings. Think curated connections rather than casual networking.

    This structured format creates meaningful opportunities to:

    • Explore partnerships

    • Meet buyers, operators and suppliers

    • Generate new commercial conversations

    • Strengthen industry relationships

    Wellness Connect ensures your time at the Summit delivers both insight and tangible business opportunity.